Exclusive on the Alpine village Hallstatt that has begged tourists to ‘stay away’ following a large fire after the UNESCO world-heritage site with just 780 residents accidentally went viral across east Asia as the ‘world’s most Instagrammable town’, falsely rumoured to be the basis for the Disney movie Frozen, leading to more than one million visitors a year. Read it here (pay wall).

Hallstatt photo one: Alice Hutton

Hallstatt photo two (fire): With permission from local resident.